Privacy policy

Who We Are

Newfinese Please ("we", "us", "our") operates newfineseplease.ca, a Shopify-powered online store selling Newfoundland & Labrador-themed apparel and accessories. We are based in Conception Bay South, Newfoundland and Labrador, Canada.

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have over your information. It applies to all visitors, customers, and subscribers who interact with our website or communications.

 

Our Legal Basis

As a Canadian business, we operate under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). Customers in Quebec have additional rights under Act respecting the protection of personal information in the private sector (Law 25), which we comply with. We collect and use personal information only with your knowledge and consent, or as required to complete a transaction you have initiated.

 

What Information We Collect

 

Information you give us directly

     Name, shipping address, and billing address when placing an order

     Email address when placing an order or signing up for our email list

     Payment information — processed securely by Shopify Payments. We never see or store your full card number.

     Any messages you send us via email or contact form

 

Information collected automatically

     Browsing data: pages viewed, products clicked, time on site, referring URL

     Device and browser information: device type, operating system, browser version, screen size

     IP address and approximate geographic location (country/province level)

     Cookie data and pixel data from the advertising and analytics tools described below

 

How We Use Your Information

 

To fulfil your order

We use your name, address, and contact details to process your order, coordinate production with our manufacturing partner (Duplium, Vaughan, Ontario for tees; Art of Where Inc., Montreal, QC for bags), and ship your order via Canada Post. We share only the minimum information necessary with each partner to complete your order.

 

To communicate with you

We use your email address to send order confirmations, shipping notifications, and responses to any messages you send us. If you opt in to our marketing list, we use Shopify Email to send you updates about new products, promotions, and Newfoundland culture content. You can unsubscribe at any time using the link in any marketing email.

 

For advertising and analytics

We use advertising pixels and analytics tools to understand how our site is used, measure the effectiveness of our marketing, and show relevant ads to people who have visited our site. These tools are described in detail in the Third-Party Services section below.

 

Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — and similar tracking technologies including pixels and tags. These are used for:

 

     Essential operation of the store (cart, checkout session, login state)

     Analytics: understanding how visitors navigate the site

     Advertising: measuring ad performance and enabling retargeting on Meta, TikTok, and Pinterest

 

When you visit our site, you will be shown a cookie consent banner. You may accept or decline non-essential cookies. Declining tracking cookies will not prevent you from browsing or purchasing — it will disable advertising and analytics tracking only.

You can also manage cookies through your browser settings at any time.

 

Third-Party Services

We share data with the following third-party services as part of running our store and marketing. Each has its own privacy policy:

 

Service

Purpose

Privacy Policy

Shopify

E-commerce platform, order processing, payment processing, email marketing

shopify.com/legal/privacy

Canada Post

Order shipping and delivery

canadapost-postescanada.ca

Duplium

T-shirt printing and fulfilment (Vaughan, ON)

duplium.com

Art of Where

Bag printing and fulfilment (Montreal, QC)

artofwhere.net

Meta (Facebook & Instagram)

Advertising pixel, retargeting, ad performance measurement

facebook.com/privacy/policy

TikTok

Advertising pixel, retargeting, ad performance measurement

tiktok.com/legal/privacy-policy

Pinterest

Advertising pixel, retargeting, ad performance measurement

policy.pinterest.com/privacy-policy

Google Analytics

Website traffic analysis and audience insights

policies.google.com/privacy

 

We do not sell your personal information to any third party. We share data with the services above only as necessary to operate our business and fulfil your orders.

 

Advertising Pixels — How They Work

The Meta, TikTok, and Pinterest pixels are small pieces of code on our website that track your actions (such as viewing a product or completing a purchase) and report them back to those platforms. This allows us to:

 

     Measure whether our ads are effective

     Show ads to people who have previously visited our site (retargeting)

     Build audiences of people similar to our existing customers (lookalike audiences)

 

Each platform’s pixel collects data according to that platform’s own privacy policy. You can opt out of interest-based advertising through each platform’s ad settings, or by visiting the Digital Advertising Alliance of Canada at youradchoices.ca.

 

Data Retention

We retain your order information (name, address, purchase history) for a minimum of 7 years as required for tax and accounting purposes under Canadian law.

Email marketing subscription data is retained until you unsubscribe. Upon unsubscribe, your email is removed from active lists. Anonymized aggregate data may be retained for analytics purposes.

Pixel and analytics data retention is governed by each third-party platform’s own policies.

 

Your Rights (All Canadian Customers)

Under PIPEDA, you have the right to:

 

     Know what personal information we hold about you

     Request access to your personal information

     Request correction of inaccurate personal information

     Withdraw consent for non-essential data uses (such as marketing emails) at any time

     Lodge a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca

 

To exercise any of these rights, email us at support@newfineseplease.ca with the subject line “Privacy Request”. We will respond within 30 days.

 

Additional Rights for Quebec Residents (Law 25)

If you are a resident of Quebec, you have additional rights under Act respecting the protection of personal information in the private sector (Law 25):

 

     Right to access your personal information in a structured, commonly used technological format

     Right to request correction or deletion of your personal information

     Right to de-indexing (removal of your information from search results) where applicable

     Right to be informed of any privacy incident that presents a risk of serious harm

     Right to withdraw consent for automated profiling and targeted advertising

 

To exercise any Quebec privacy rights, email support@newfineseplease.ca with the subject line “Quebec Privacy Request”. We will respond within 30 days.

 

Security

Our store runs on Shopify, which maintains PCI-DSS compliant infrastructure and SSL encryption across all pages. We never store full payment card numbers — payment processing is handled entirely by Shopify Payments.

We take reasonable steps to protect your personal information from unauthorized access, disclosure, and loss. No method of data transmission over the internet is 100% secure, but we maintain industry-standard safeguards.

 

Children’s Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at support@newfineseplease.ca and we will delete it promptly.

 

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Continued use of our website after any update constitutes acceptance of the revised policy. We encourage you to review this page periodically.

 

Contact Us

For any privacy questions, requests, or concerns:

 

Newfinese Please

Attn: Privacy

2358 Topsail Rd, PO Box 13002

Conception Bay South, NL, A1W 3Y0

support@newfineseplease.ca